Next Steps

The next step will be choosing the text style for my masthead. To catch attention the text will need to be bold, modern and easy to view. As the newspaper is focused on University I will look into creating a bouncing text effect for the last letter of my heading. I thought this idea may look good as it signifies how university elevates you into the world, mirroring the phrase 'the sky is the limit'. However once designed, this may look tacky, which would risk the reputation and success of my newspaper, in which case I will not use this effect. As the newspaper will feature about universities from all over the UK, but only feature about student life in Essex, I have chosen to have a red colour scheme as this is the colour featured on the coat of arms.

I have also looked at serif and san serif fonts. Serif is the style in which there are decorative pieces of swirls or designs used in the font, whereas sans serif is without these decorative effects. For my newspaper I feel sans serif will be effective as I feel it fits my criteria better. It can be bold, more visible, and seems more clean cut. I have found an example for serif and sans serif on google...