Thursday
Researching Newspaper Websites
As I have completed most of my research for the front cover of my newspaper and are now focusing on the practical side, I have begun researching newspaper websites in order to prepare for the next stage of my project. It involves creating two hyperlinked pages from the newspapers website. I will need to research existing websites in order to see what features are successful. This will involve looking at layout, features, advertising, colours, text and font types. I will be looking at the websites of the newspapers I previously analysed, as well as two other websites.
Looking at font styles 2
I decided to use the website http://www.dafont.com/ to look at possible font styles I could use for the masthead of my newspaper. As I researched san and san serif fonts and preferred using san serif, all fonts below are of this style. I have tried to include a variety of font styles in order to see which one could and will look most effective on my front cover. This is my analysis of all the styles. I will choose two styles, before surveying my class on which they feel is suitable.
1 - Caviar Dreams font
Although this font is clean cut and modern, I do not feel it is bold or eye catching enough to be the feature of my front cover. The letters are too thin and may appear unclear, however I am going to put this style into the survey to see what my age group see fit.
2-Harabara font
Where the previous font was not eye catching enough, I feel this font is too bold. The letters are close together, slightly blurring the words, meaning my audience may be unable to read it therefore are put off the newspaper.
3-Franchise font
Again, I will be discounting this font as I do not feel it is appropriate for a newspaper front cover. For the subject of university, I feel this style appears technology related, therefore attracting more of a male audience.
4-Alte Haas Grotesk font
This will be one of the two texts to be chosen. I feel this text is bold, eye catching and easy to read. The simplicity of the font style will attract my audience, without detracting from the other features of my front page. I feel it is also a style which is unisex, therefore attracting a wider audience.
5-Juice font
I immediately discounted this style from being used as I feel it is totally inappropriate for a magazine based on universities. It again, seems slightly technology or science based which does not appeal to all of my audience. The text is not bold enough either.
6- Old Sans Black
This text is extremely similar to number 4, therefore I will be discounting it. It has the correct features however, being easily readable, bold and similar to other newspaper masthead I have seen.
7-Aubrey font
I feel this text does not attract enough attention to be used for the masthead. It is slightly decorative, which I feel detracts from what it will be saying.
1 - Caviar Dreams font
Although this font is clean cut and modern, I do not feel it is bold or eye catching enough to be the feature of my front cover. The letters are too thin and may appear unclear, however I am going to put this style into the survey to see what my age group see fit.
2-Harabara font
Where the previous font was not eye catching enough, I feel this font is too bold. The letters are close together, slightly blurring the words, meaning my audience may be unable to read it therefore are put off the newspaper.
3-Franchise font
Again, I will be discounting this font as I do not feel it is appropriate for a newspaper front cover. For the subject of university, I feel this style appears technology related, therefore attracting more of a male audience.
4-Alte Haas Grotesk font
This will be one of the two texts to be chosen. I feel this text is bold, eye catching and easy to read. The simplicity of the font style will attract my audience, without detracting from the other features of my front page. I feel it is also a style which is unisex, therefore attracting a wider audience.
5-Juice font
I immediately discounted this style from being used as I feel it is totally inappropriate for a magazine based on universities. It again, seems slightly technology or science based which does not appeal to all of my audience. The text is not bold enough either.
6- Old Sans Black
This text is extremely similar to number 4, therefore I will be discounting it. It has the correct features however, being easily readable, bold and similar to other newspaper masthead I have seen.
7-Aubrey font
I feel this text does not attract enough attention to be used for the masthead. It is slightly decorative, which I feel detracts from what it will be saying.
Monday
Next Steps
The next step will be choosing the text style for my masthead. To catch attention the text will need to be bold, modern and easy to view. As the newspaper is focused on University I will look into creating a bouncing text effect for the last letter of my heading. I thought this idea may look good as it signifies how university elevates you into the world, mirroring the phrase 'the sky is the limit'. However once designed, this may look tacky, which would risk the reputation and success of my newspaper, in which case I will not use this effect. As the newspaper will feature about universities from all over the UK, but only feature about student life in Essex, I have chosen to have a red colour scheme as this is the colour featured on the coat of arms.
I have also looked at serif and san serif fonts. Serif is the style in which there are decorative pieces of swirls or designs used in the font, whereas sans serif is without these decorative effects. For my newspaper I feel sans serif will be effective as I feel it fits my criteria better. It can be bold, more visible, and seems more clean cut. I have found an example for serif and sans serif on google...
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